Honest Tea - National Honesty Index

Consumer & B2B Markting

Creaxion helped Honest Tea gain extensive national media coverage through a lighthearted social experiment testing the honesty of Americans in the National Honesty Index.

The experiment went coast to coast using unmanned kiosks stocked with bottled Honest® drinks offered at $1 on the honor system collecting data on who paid and who didn’t. The results were then released, and findings were pitched to the media.

Creaxion gained the Honest Tea ® brand coverage in all 50 states including 755+ media hits, 30 national media hits including the Today Show, Bloomberg Business, Cosmopolitan, and American Airlines Magazine- Hemispheres featuring the company’s “TeaEO” as Ambassador of Honesty in America.

This added up to 55 million total media impressions generating 2.6 million in advertising value.  It also generated 1.3 million social impressions from 62,278 interactions on Facebook, Twitter, and Pinterest.

Honest Tea

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